Conversion checklist — AU edition

A practical UI/UX checklist focused on improving conversions for Australian audiences — local trust signals, accessibility, performance and microcopy tailored to A/NZ users.

Talk to an AU designer Privacy & consent

Why this checklist matters in Australia

Australian users respond strongly to clarity, local trust signals (ABN, local address, AU phone), clear pricing (GST), and accessible interfaces across mobile and desktop. Use this checklist to prioritise quick wins and measurable tests.

Trust

Add ABN, local contact, testimonials, and Australian payment badges.

Accessibility

Ensure colour contrast, keyboard focus, and clear labels to meet WCAG AA for broader reach.

Performance

Improve load time, reduce CLS, and prioritise mobile-first assets for regional mobile networks.

Actionable checklist (grouped)

- Clearly state the main benefit above the fold. Use AU phrasing and GST clarity where price is shown.
- Test 3 variants: benefit-first, social-proof-first, and problem-first.

- Make primary CTA descriptive (e.g., "Get a quote — Sydney teams") and test colour/contrast.
- Reduce friction: show next steps, ETA, and money-back or trial info when applicable.

- Keep fields minimal; use address autocompletion for AU postcodes; show trust logos and SSL badge.
- Offer local payment methods and clarify taxes (GST included/excluded).

Quick summary table

Area	Key action	Priority
Hero	Clarify value & add ABN + local number	High
CTA	Use descriptive CTAs, increase contrast	High
Forms	Minimise fields; postcode lookup	Medium
Performance	Optimise images, lazy-load, reduce JS	High
Accessibility	WCAG AA checks, keyboard flow	High

Case examples & before/after

E‑commerce checkout — Sydney

Reduced steps and clarified GST — +14% checkout completion.

SaaS landing — Melbourne

Headline refinement and CTA tests — +9% trial signups.

B2B lead gen — Brisbane

Local proof and shortened form — +23% leads.

About the checklist — who compiled it

Dealwinnerpoint — Australian UI/UX studio focused on data-led design, accessibility and conversion optimisation. Our checklist is distilled from cross-industry projects across Sydney, Melbourne and Brisbane.

Local research: user interviews across AU timezones
Performance tuning for mobile networks common in Australia
Compliance with privacy and accessibility expectations in AU

Resources & next steps

Downloadable checklist (print)

A condensed PDF checklist for on-site audits and sprint kickoffs.

Request checklist

Book a rapid audit

30‑60 minute audit with prioritized recommendations and quick wins tailored for AU audiences.

Book an audit

Tip: run A/B tests for one major change at a time and measure uplift over a minimum 14-day window.